From an initial production
of chairs and tables for ice
cream parlours to the first metal and wood product.
The symbol changes:
the corporate image evolves.
Wood, living material
for a dynamic context.
Production becomes specialised:
the first executive office product
made of wood.
The introduction of innovative material:
melamine.
Partitions, a new product
that integrates office furniture and spaces.
The growing performance of the products
leads to an extension of the structure
and to technological development.
Design and functionality, two interconnected values.
A different graphic language:
corporate lettering
in the shape of a sign.
Executive and operative collections,
the image of a contemporary office.